David and Debby Colman started their
sandwich business in December 1990, realising that there was a need
for Kosher food for the Jewish community in the city area (Holborn)
They purchased a small shop in Holborn and set
up a sandwich bar takeaway service offering the business community
the opportunity to purchase Kosher sandwiches, soups and other Kosher
products whilst away from home.
Some friends and family were apprehensive when David and Debby said that they were going to take
on such a commitment as until then, most Jewish people would only
eat sandwiches or snack food if they had been made in their own
homes, as there had never been a Kosher sandwich bar.
Not put off by their friends and familied doubts, David and Debby worked hard to promote their business and very soon
the major supermarkets and other corporate businesses were asking
them to supply their products in volume for them to resale.